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To celebrate the launch of Slivingland, Hilton will release ten limited-edition digital fashion pieces inspired by the iconic Y2K style.

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There are TV screens, billboards and holograms. In the podcast lounge, you can listen to episodes from Hilton’s The World’s Greatest Nightclubs, a new podcast series. In the Roblox experience, Hilton will show videos and audio events.

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I think that’s that’s one of the things we’re really excited about innovating and leaning more into.ġ1:11 Media will promote the hub on social media, including a promo code ad with Taco Bell. “It’s about connecting that loop between the Roblox experience, her life as a celebrity, her products, brands back into the game. If you get to the top of the leaderboard in the game, you can unlock perks. The core loop of the game is like The Sims, where avatars run around the world exploring different areas, collecting photographs, and doing Paris-like things like enjoying fashion and pets. The core experience Slivingland has clubs and more. The experience also includes a Community Game Night hosted by Hilton herself on August 11th, where fans can join together to play the game live in her Discord community. From holograms and a vibrant nightclub to a music mini-game and adorable pet sidekicks, players can explore the virtual world and discover its hidden treasures and easter eggs. In addition to the concert, Slivingland offers a range of features and activities for users of all ages. “We want to balance the fact that it’s a game with an entertainment experience.” “It’s about creating these moments of joy, imagination, fun, surrealism and futurism,” Miller said.

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Hilton is exploring how to get in better touch with fans in the virtual life. Showing up in Roblox is an expression of how we’re exploring our digital identities in new worlds.” Paris Hilton is hitting Roblox with Slivingland, a metaverse experience. She’s always thought of herself as someone who sees into the future and who looks around corners. This is where people really underestimate her.

“Paris has been playing with digital avatars and collectibles for absolutely ages. “Paris is a really interesting person in real life and as an avatar,” Miller said. To kick off the launch of Slivingland, Hilton will host a metaverse concert on August 25, showcasing her talent as a DJ and blurring the boundaries between the real world and the virtual realm. And Paris personally was really excited about.” “When we thought about the importance of gaming and new platforms and virtual worlds, and particularly Roblox as a strategic pillar, we knew that this was an area that we were really excited about. “Paris Hilton was one of the first celebrities on Roblox back in 2021, well before others were thinking about Roblox and the metaverse, and she has always been a pioneer and a futurist in that sense,” Miller said. It’s a place where we can connect, create, and live together, making unforgettable memories in a whole new virtual universe.” Diving into the metaverse Slivingland is a virtual place to engage with music, podcasts, TV shows, films, and collaborations with exciting brands.Ĭynthia Miller, 11:11 media’s director of Web3 and the metaverse, said in an interview with GamesBeat that the team of 20 people designed Slivingland to be an immersive experience that embodies creativity, entertainment, and collaboration. “Slivingland is all about bringing my fans together from around the world to engage in a world of fun, fashion, and friendship. “I couldn’t be more excited about my newest collaboration with Roblox,” Hilton said in a statement. The launch of Slivingland marks Hilton’s efforts to bridge the gap between Gen Z, the metaverse, and brands, providing a unique platform for strategic brand activations. Slivingland is a term coined by Hilton in 2019 that combines “slaying” and “living your best life.” It’s aim is to be an engaging experience on the Roblox platform where fans can gather to enjoy a wide range of entertainment content from Hilton and 11:11 Media, including new music, podcasts, TV shows, films, and collaborations with exciting brands.